The right audiovisual tools help brands transform any space into a thriving, dynamic storytelling device. In this post, weโll look at how these strategies can enhance a companyโs image and help create unforgettable experiences.
Why Spatial Storytelling Works
AV technology can turn existing spaces into dynamic narratives and characters with the capacity to engage customers. This takes many forms, such as:
- Projected exhibits that react to a guestโs movement as they walk through them
- Interactive museum timelines with narration when people step in the right spot
- Sensors around a product that show extra information if somebody picks it up
- 360ยฐ projection rooms that create an immersive holographic environment
- Spatial audio that surrounds a space with an authentic, interactive soundscape
Here, the space tells the story of a brand or exhibit. If itโs more immersive and engaging, then the people who interact with it stand a better chance of remembering what made it special.
Pop-Up Galleries
Temporary art exhibits only have so long to make an impression on people, and one of the best ways to do this is to take advantage of the space itself.
Pop-up galleries that embrace AV storytelling can, for example, use projection mapping to place pieces on the walls, maybe with text explaining them. This means thereโs less need to transport physical exhibits, massively simplifying the galleryโs setup.
Brands could accomplish this with matrix switchers that manage different โprojection zonesโ and let staff switch or edit feeds with ease. This keeps the space and experience fluid, allowing it to feel more alive.
With the right AV technology, a pop-up art gallery can turn every visitor into an active participant in the experience, effectively a co-creator of every story shown.
Fashion Walls
Looking more closely at a specific industry, fashion brands can turn wallsย โ particularly โpower wallsโ โ into brand portals that both tell their story and showcase their products. Here are just a few ways they can do this:
- Interactive AR mirrors show customers how an outfit would look on them
- Fabrics โflowingโ in color schemes and themes that suit the latest outfits
- Walls can also show live fashion show feeds or tagged social media posts
- Scannable garments can show people the inspirations behind each piece
A fashion installation might also feature multiple types of content at once, such as runway clips, social media photos/videos, and texture-like graphics. Matrix switchers can again come in handy as they let brands jump between these visuals at a momentโs notice.
Immersive Ads
AV tech is also reshaping how brands approach traditional advertising. For example, many have been experimenting with virtual reality, augmented reality, and 3D sound, creating experiences that future customers โenterโ instead of watching.
Real-world examples include:
- A Coca-Cola billboard in Times Square that doubles as a playable Pong game
- Nikeโs House of Innovation, which guides people through the whole Nike story
- Louis Vuittonโs โ200 Trunksโ exhibition, where many exhibits embraced digital walls
- Pop-up Samsung โGalaxy Studioโ experiences with themed AV-based rooms
This works similarly to a fashion brandโs AV-enhanced power walls and allows people to engage with a brand on a deeper level. This way, theyโll be more likely to remember them, even if theyโll be remembering playing a game or seeing light projections of pairs of trunks.
Conclusion
Brands are slowly looking at how AV technology can enhance their space in the public eye, with projection mapping and matrix switchers being some of the best innovations here. This is likely the future of advertising, though many brands still need to catch up.
